Google Ads, formerly known as Google AdWords, is Google’s advertising platform that allows websites to display ads on Google’s search engine, YouTube, Google Play, the App Store, and also on websites that partner with Google. Business owners should choose the appropriate advertising based on their website’s services. AdyMob’s experts provide free advertising consultation to businesses to help them make the best choice for their campaigns. Watch the video for more information on the different Google advertising placements.
Thanks to the trust of our valued customers, we became a Google Premier Partner in 2022! The Google Premier Partner badge is awarded by Google to AdyMob due to our extensive experience in running professional Google Ads campaigns and providing meticulous support. We are proud to announce that we have once again become a Google Premier Partner in 2023.
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The cost per click is calculated based on three factors:
1. Level of Competition: Given that advertising on Google is auction-based, to have a better position, it is necessary to pay more than your other competitors.
2. Search Volume of Phrases: The more search volume the desired keywords have per month, the lower the cost per click will be.
3. Quality Score: Google gives a score to the ad and website. The higher the quality score you have, the lower the cost per click will be
Given Google’s auction system, in situations where there is competition, Google ultimately converts the cost of all competitors to a single currency and determines the cost per click based on this. Therefore, there is no difference between currencies, and an account will be created in whichever currency you prefer. AdyMob, a Google Ads advertising agency, funds your accounts with USD, TRY, AED, and EUR.
Competition isn’t solely based on websites using Google Ads. Sites with strong SEO are also your competitors. Generally, when websites with very good SEO, like Wikipedia, are your SEO competitors, the cost per click will be high.
The duration of your advertising varies depending on the amount charged, monthly search volume, and cost per click. However, by setting a daily budget, you can manage your expenses.
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