In this part, we will examine cross-platform apps and their proper monetization. That’s where AdMob, Google’s leading ad network, steps in.
If you are struggling to choose between building separate apps for Android and iOS or sacrificing user reach with a single-platform approach, this article is for you!
Cross-platform development offers the perfect solution; using frameworks like React Native or Flutter, you can create a single codebase that adapts to various operating systems.
But how do you turn that impressive user base into real income? The answer is AdMob. In this part, we will discuss the benefits of integrating AdMob with cross-platform apps and learn its process.
Let’s learn how to use the best out of the cross-platform app.
What Is Cross-Platform Apps?
It is better to understand cross-platform apps before learning how to integrate AdMob into these apps.
As you might know, cross-platform apps are the ultimate multitaskers of the mobile world. They’re single applications designed to work on various operating systems, like Android, iOS, Windows, macOS, and even Linux.
You can create the app once, and there is no need to make separate compatible versions for each platform; this saves development time and resources.
- Here’s how it works:
App developers and publishers use frameworks like React Native (https://adymob.com/en/react-native-admob-introduction-integration/), Xamarin, or Flutter to write the app’s core logic in a single codebase. This code is then translated into the specific languages that are understood by each targeted platform.
In other words, the foundation, which is the codebase, remains untouched, but the materials, which are the specific codes, can be adjusted to fit the environment.
What Are the Benefits of Cross-Platform Apps?
Here are the reasons that can make you think about creating cross-platform apps. Let’s take a look at them:
- Faster Development and Lower Costs: By reusing code, developers can bring the app to market quicker and more affordable.
- Wider Market Reach: With a single app, your app can reach a broader audience across different operating systems.
- Easier Maintenance: Updates and bug fixes only need to be made once in the codebase, simplifying maintenance.
Now, here comes the best part, which is making money!
· Monetization with AdMob
If you’re considering a cross-platform app, you’ll also need a way to earn money.
As mentioned above, AdMob is a great option for displaying targeted ads within your app and reaching users across various platforms. We will discuss this matter further in the following section.
The concept of cross-platform development extends beyond mobile apps. With frameworks like Qt or GTK, desktop software that runs on Windows, macOS, and Linux can be created.
Key Frameworks for Cross-Platform Development:
- React Native
- Xamarin
- Flutter (you can take a look at this article to gain more info about Flutter: https://adymob.com/en/admob-an-alternative-for-flutter/)
- Apache Cordova
- Ionic
Choosing the proper framework depends on your app’s needs, developer expertise, and target platforms.
How To Use AdMob for Monetization in A Cross-Platform App?
Cross-platform apps offer a fantastic way to reach a broad audience with a single codebase. But a great app deserves great revenue streams!
This guide explores how AdMob can effortlessly participate with your cross-platform app to turn those users into profits.
The reasons for using AdMob for Cross-Platform Apps:
- Works Everywhere: No matter what device people use (Android, iPhone, etc.), AdMob can show ads in your app. This way, you can reach more users with the same effort.
- Easy Money Maker: Just add AdMob once to your app, and it will automatically show relevant ads to users on any platform.
- More Ads, More Cash: AdMob connects you with a vast pool of advertisers, all fighting to show their ads in your app. This competition can lead to you earning more money.
- Keep Track of Your Earnings: AdMob has a user-friendly dashboard that lets you see how your ads perform and efficiently manage everything in one place.
These are the benefits of using AdMob on your cross-platform app. Do you want to know how to do it? Here are the steps.
Here is the step-by-step guide to integrating AdMob in a cross-platform app:
- Create an AdMob Account: Head to AdMob’s official web page and sign up for a free account.
- Register Your App: Add your cross-platform app and its essential details within AdMob.
- Choose Your Ad Format: AdMob offers various ad formats, such as banners, interstitials, and rewarded video ads. You can choose the ones that best suit your app’s design and UX.
- Generate Ad Unit IDs: For each ad format you choose, AdMob will provide unique IDs for integrating the ads into your app.
- Integrate the AdMob SDK: Each cross-platform framework has specific instructions for integrating the AdMob SDK. Follow the official documentation for your chosen framework.
- Implement the Ad Units: Using the generated Ad Unit IDs and following your framework’s guidance, fit the chosen ad formats into your app’s code.
For the last step, you must ensure that before publishing your app, you test the ad integration thoroughly using AdMob’s test ads. Once live, monitor ad performance within the AdMob dashboard and adjust for optimal results.
This is only the foundation of the roadmap; you have to explore AdMob’s resources for advanced topics like mediation (integrating multiple ad networks) and best practices for maximizing ad revenue in cross-platform apps.
Now that we have reached the end let’s draw some conclusions.
Crown Jewel
You just discovered that AdMob’s integration and vast reach can turn your cross-platform app users into a revenue stream.
Can you imagine? With a single codebase reaching a massive audience and targeted ads bringing in revenue, your app is on its way to success.
We hope you understand the process for using AdMob with your cross-platform app. The abovementioned steps are essential, but you might encounter further methods.
Now you tell us:
Have you tried using AdMob with your cross-platform app? We’d love to hear about your experience! So, please share your thoughts and any challenges you faced in the comments below.
