Hearing about the leading mobile ad platform ultimately reminds us of Google AdMob, which allows app developers to monetize their products by displaying targeted ads.
These ads can be banner ads, interstitial ads, rewarded video ads, and more. However, a crucial factor in maximizing your revenue with AdMob is the fill rate.
Fill rate refers to the percentage of ad requests that are successfully filled with an ad. A low fill rate means empty ad spaces, which translates to lost earning potential.
So, if you are an app developer and you want to improve your AdMob fill rate and boost your app’s revenue, here is the right place for you.
Together, we will learn some effective strategies for optimizing the AdMob setup and ensuring that the ad spaces are consistently filled with high-quality, relevant ads.
We also cover everything from understanding factors affecting fill rate to implementing best practices for a maximized return on investment.
Let’s get started.
What Is AdMob Fill Rate?
AdMob fill rate is an essential metric for mobile app developers who are trying to maximize their in-app advertising income. It measures the effectiveness of your chosen ad network in fulfilling ad requests within your app.
To put it in another word, it tells you what percentage of your ad placements were actually filled with ads compared to the total number requested.
A high fill rate translates to more ad impressions served to users, eventually leading to increased ad revenue for your app. The following part dives deep into the world of AdMob fill rate, and how to measure the fill rate.
How To Calculate Ad Fill Rate?
Calculating and understanding the AdMob fill rate will help you in enhancing your app’s advertising performance.
But how do you actually measure it? Here is a breakdown of the straightforward formula and what it means for your app’s revenue.
Calculating Fill Rate Formula:
Let’s break it down and explain each part:
- What are the Total Ad Impressions? This represents the total number of times an ad was actually displayed within your app.
- What are the Total Ad Requests? This signifies the total number of times your app requested an ad from the AdMob network to fill an ad placement.
By dividing the total impressions by the total requests and multiplying by 100, you get a percentage value, which is called your AdMob fill rate. A higher fill rate indicates that a more significant proportion of your ad requests were successfully fulfilled, leading to more ad revenue potential.
Now that you know how it works, let’s discuss some of the most practical tips for increasing your fill rate in AdMob.
How To Increase AdMob Fill Rate for Apps?
First, you need to know that advertisers prioritize placements that best suit their target audience, and not every ad request finds a perfect match.
Additionally, technical glitches, slow loading times, and ad incompatibility can hinder your fill rate.
It is important to note that the average fill rate for ad networks falls between 20% and 30%, but with focused optimization, you can aim much higher. You can target an impressive 85% or more! Why not?
The following part contains some tips to increase your AdMob fill rate:
1. Diversify Your Ads
One of the most common mistakes that developers make is limiting themselves to just banner ads.
You can experiment with a variety of formats, such as interstitial ads, rewarded video ads, and native ads, to cater to a broader range of advertiser demands.
This increases the chances of a successful ad match for each request.
2. Mindful Placement Is Key
Of course, we want the ad to be visible in its best place, but you also need to avoid cluttering the user experience.
Consider making adaptive banner sizes that automatically adjust to different screen sizes, ensuring optimal display across various devices.
3. Target with Precision
To boost your fill rate, you need to use the potential of AdMob’s targeting features to make sure the displayed ads are relevant to your app’s content and user base. This enhances user experience, attracts advertisers seeking specific demographics, and ultimately leads to a higher fill rate.
4. Find Your eCPM Sweet Spot.
The eCPM floor is the minimum acceptable price you set for displaying an ad. While a high floor guarantees quality ads, it can also limit your pool of potential advertisers and decrease the fill rate.
You can try different eCPM floors to balance ad quality and maximize your fill rate.
5. Monitor & Analyze
You, as an app developer, need to track your AdMob statistics to identify trends and areas for improvement.
Utilizing tools like AdMob mediation allows you to integrate multiple ad networks. This provides a backup option if AdMob fails to fulfill a request.
We have added a special section below to help you find out how to follow a great strategy to optimize AdMob.
What Are the Tips for Optimizing the AdMob for Success?
These are some of the best optimizing methods that each app developer needs to know. Let’s read it together.
· Combating Ad Fraud
You can use a fraud tracker to ensure you are paying for genuine ad impressions and clicks. This will help you identify and prevent fraudulent activity before it impacts your budget.
Doing this helps you to identify and prevent fraudulent activity before it impacts your budget.
· Multiple Ad Formats
Offering various ad sizes can help you reach a broader range of devices. Improper formatting for different screen sizes can significantly reduce the chances of your ad being served.
Optimizing ad formats directly impacts your fill rate and its increase.
· Compatibility is Crucial
You need to ensure that your ads are compatible with various operating systems (iOS, Android), channels (Facebook, Google, etc.), and mobile ad types (rich media, native, video, banner).
· Targeting Finesse
You need to continuously A/B test your ads to optimize them for the best results, including demographics, location, ad copy, and creatives.
These improved campaigns will not only engage audiences better but also have a higher chance of being displayed, consequently boosting your fill rate.
· Comprehensive Measurement
Many marketers focus solely on individual campaigns, ignoring the impact of other user journey touchpoints. It’s crucial to understand the various factors influencing your campaign’s return on investment (ROI).
Apply a mobile measurement and analytics suite to gain insights into these factors, as well as accurate analytics and real-time fraud prevention.
If you remember all these tips and take quick action to implement them in your optimizing journey, you can significantly help your AdMob fill rate and use the full revenue potential of your app.
In The End
In this article, we included 0 to 100 tips to increase the AdMob fill rate and added some excellent practices for you to optimize your AdMob strategy and gain more income through this platform.
Keep in mind that a high fill rate doesn’t just mean more ad impressions—it translates to a more engaging user experience through relevant ads and, ultimately, a significant boost to your app’s income.
Do not forget that we are waiting for your comments. If you have anything to add about increasing the fill rate in AdMob or if you find any vague points, please share them with us in the comments so we can better help you.