Imagine you’re looking for a restaurant online. You will find Google Local Service Ads, which show restaurants with good reviews and a “Google Guaranteed” badge.
This badge means Google has checked this food business and its staff to make sure they’re:
- Legitimate: The business (which is the restaurant) exists and is licensed if required.
- Safe: Staff have passed background checks, meaning they don’t have serious criminal records or other concerns.
- Qualified: They have the skills and experience to do the job correctly. And they are professionals overall.
It’s like you are hiring a babysitter via an agency to check references and run background checks for safety. Google does similar things for numerous local services.
So, even though it is not a 100% guarantee, the Google local service ads background check makes it more likely you’re getting a trustworthy professional.
This article will provide all your information regarding the Google local service ads background check (LSAs).
Let’s start!
What is the Google Local Service Ads Background Check (LSAs)?
We discussed the LSA definition and provided an example in the section above. Now, it is time to present it more professionally.
Google Local Services Ads (LSAs) are a new form of paid advertising displayed within localized search results on various devices.
This service functions similarly to AdWords, and the results appear in dedicated sections featuring vital elements like yours:
- Business name
- Star rating
- Location
- Contact details
- Operating hours
If they are just similar, so what is the aim? Knowing some differences between AdWords and Google Local Services ads is essential.
What are the advantages of Google Local Service Ads?
The best part about these Google Local Service Ads is that they appear right at the top of the search results, even above other ads and regular website listings. This means people searching for services like yours are much more likely to see your business first, giving you a significant advantage over competitors.
The other advantage of Google Local Service Ads:
Furthermore, qualified businesses can acquire the coveted “Google Guaranteed” badge, signifying completion of a rigorous vetting process and providing up to $2,000 in customer service guarantees. This badge instills trust and confidence in potential customers, enhancing lead conversion.
LSAs provide a focused and cost-effective way to attract suitable local clients, lifting your business’s profile above competition and creating indispensable leads.
In the following section, we will bring you to the process of activating Google Local Service Ads and help you in this tricky way.
How To Activate Google Local Service Ads?
There are no specific ways to take and activate the ads. You need to prepare your account and take particular steps so Google can consider you an eligible business, and it is only through the Google platform itself.
But the following information will help you A LOT in achieving your goal: To activate Google Local Service Ads.
· Step 1: Check Eligibility
Before we dive in, you must ensure that your business meets the requirements of the LSAs.
It is important to note that Google has specific criteria for each industry these industries are:
- licensing
- insurance
- background checks
- customer reviews
On the official Google Local Services Ads website, you can search for the “check your eligibility” tool to see if your business qualifies.
· Step 2: Create a Google Ads Account
After knowing whether your business is eligible, you must create a Google Ads account to activate LSAs.
You can create one at Google Ads: https://ads.google.com/. Here are the steps:
- After entering the official website, use your existing Google account or create a new one for your business.
- It would help if you chose what you want to achieve with your ads (website visits, leads, etc.).
- Then, add your payment information.
- In the following part, you can set up your first campaign immediately or skip it for later.
- After double-checking everything, you can click the “Submit” button.
Now, you have a Google Ads account.
· Step 3: Start Your LSA Application
When creating an account, it is time to head back to the Google Local Services Ads page and tap “Get Started.”
The webpage will guide you through the application process:
- First, you have to select your service category.
- Then, provide your business information along with contact details.
- Verify your business license and insurance (if applicable).
- Now, google requires you to upload any required documents.
- It’s time to complete the background checks for your business and technicians.
- Finally, you are done after agreeing to Google’s terms and conditions!
These are the steps you should take before activating Google Local Services Ads.
· Step 4: Pass the Torch!
Your job is done after submitting your application. It is time for Google to review it and conduct background checks. This process can take about 3 to 4 weeks, so be patient.
· Step 5: Set Up Your Campaign
In case you are approved, you can build your LSA campaign by setting your budget target location and defining contact methods such as:
- Calls
- Messages
- Bookings
How much must you pay for a Google Local Service ads background check?
How Much Does a Google Local Service Ads Background Check Cost?
The charges for Local Service Ads (LSAs) are primarily different from AdWords, so take a look at the costs down below:
You only have to pay when a potential customer contacts your business through your LSA ad; this can be a phone call, message, or booking request that you have provided.
As you might guess, we cannot tell the exact number, but this charge depends on several factors, which are mentioned here:
- The industry type: Competitive industries like electrical work generally have higher lead costs.
- The location: Costs might be higher in larger cities.
- The bidding strategy: You can set the maximum amount you will pay per lead.
Overall, Google Local Service Ads could be an affordable approach to getting quality leads for your local business.
Yet, all business owners must understand how to charge and create a reasonable budget depending on their business and region.
To Sum It All Up
This Comprehensive guide has helped you activate the Google Local Service Ads Background check and answer all the questions in your mind.
Google Local Service Ads (LSAs) understand that TRUST is paramount in all business. So, they offer a rigorous background check system that gives local businesses a leg up. This service is also beneficial for customers and provides them peace of mind.
As you already know, from verifying licenses and insurance to assessing criminal records, these checks guarantee the qualified professionals that might appear at your door.
Please share your opinion and thoughts regarding this topic in the section below. What is helpful for you? Have you ever used the Google local service ads background check?