Building an app is one thing, making money from it is another, AdMob is here to bridge the gap! This amazing platform has new updates that can help you a lot and help you make money from your app.
What are the new AdMob updates?
- You can access detailed information for every hour of the last 28 days.
- Download the user activity report as a CSV file and use it wherever you want.
- Choose a specific time period and see how much your performance has improved or worsened over that period.
- AdMob will tell you if you choose inappropriate metrics and dimensions together.
- You can see exactly how many clicks, impressions, etc. you had at each hour of the day.
- The report shows you information such as the number of installs, activations, user retention rate, etc.
- You can compare your performance in a specific time period with another period (for example, last month or last year).
- AdMob warns you that if you select inappropriate metrics and dimensions together, it will cause inaccurate reports.
| Capability | Description |
| Access to accurate hourly information | You can access detailed information for every hour for the past 28 days. |
| Download user activity report | Download the user activity report as a CSV file and use it wherever you want. |
| Select a specific time period | Choose a specific time period and see how much better or worse your performance has gotten over that period. |
| Warning about inappropriate metrics and dimensions | AdMob will tell you if you choose inappropriate metrics and dimensions together. |
| View clicks, impressions, etc. per hour | You can see exactly how many clicks, impressions, etc. you had at each hour of the day. |
| Key information report | The report shows you information such as the number of installs, activations, user retention rate, and more. |
| Compare performance over different time periods | You can compare your performance in a specific time period with another period (for example, the previous month or the previous year). |
| Warning about false reports | AdMob warns you that if you select inappropriate metrics and dimensions together, it will cause inaccurate reports. |
How do we use these updates?
- To see hourly data, select a date within the last 28 days in the date filter.
- To download a user activity report, go to the report and click the “More” icon, then “Download CSV.”
- For custom comparisons, click the date filter, turn on “Compare” and select a specific time range.
- To see inconsistent metrics and dimensions, hover over a metric or dimension to show you the reason for the inconsistency.
New news for advertising in Switzerland
Starting July 31, new rules for online advertising in Switzerland will come into effect, requiring you to obtain consent before you can target Swiss users with ads. This consent is required for the use of cookies and other methods of storing data on a user’s device, as well as for the collection, sharing, and use of personal information to personalize ads.
These new rules are based on the EU User Consent Policy, and as such, companies that use Google advertising products like Google Ad Manager or AdMob must use a certified consent management system (CMP) that is integrated with the TCF (Transactional Consent Framework).
Important updates for AdMob and AdSense apps (February 2024)
Google has introduced new rules for AdMob and AdSense programs starting February 9, 2024. These rules are related to unexpected events that may affect the quality of information and ads in these programs. What is an unexpected event? Anything that causes incorrect or irrelevant information to be shown to users or inappropriate and abusive content to increase in ads and popular sections of the programs.
What happens when something unexpected happens? Google may do a number of things to deal with this problem, such as:
- It may not show ads in certain programs or sections during a specific period.
- It notifies the app owners that they need to fix the problem.
- In extreme cases, it may disable the account completely.
How can you protect your account?
- Stay up-to-date with the latest AdMob and AdSense rules and regulations.
- Make sure your app content complies with Google’s policies and is not inappropriate or misleading.
- If a user reports content on your app, be sure to follow up and resolve the issue.
Unlock AdMob revenue with these new methods in 2024!
The world of apps is changing and people’s demands are changing, everyone is looking for more privacy. So, what should app publishers do to both make money and give users peace of mind about privacy?
Google has a new set of solutions that are useful for app publishers of all sizes, with these tools you can gain the trust of users and make money from their information, without any hassle. We have examined more ways to earn money from apps in the article “What is App Marketing and App Marketing and How is it Done?”, which I recommend you read.
Be friends with users.
In today’s world, trust is paramount. If you want to be friends with users and build a good relationship with them, you must first gain their trust. According to a study, 91% of people want to know what brands do with the information they collect from them.
Google gives you a lot of tools to show your users that you are a good friend and that their privacy is important to you:
- Use Google’s consent management solutions or another approved platform (CMP) so users can easily choose what information they share and for which apps.
- Give your users more control. In the Privacy and Messaging tab, you can set a variety of settings to give users more control over their ads and privacy. For example, you can let them choose the type of ads they see or not see ads at all.
- Using the new Publisher Privacy Treatment API, you can manage user privacy settings in a different way than you want.
Creating value with first-party identifiers in AdMob
With AdMob, you can use first-party identifiers to deliver personalized ads to users without violating their privacy. These identifiers, generated by AdMob, replace third-party device identifiers and help you:
- Ad frequency management: Your users will no longer see the same ad over and over again.
- Ad Personalization: The ads shown to your users are relevant to their interests and needs.
Advantages of using first-party identifiers:
- It respects the privacy of its users and does not collect their personal information.
- Helps you comply with new privacy laws, such as GDPR.
- More relevant ads make the user experience more enjoyable for your users.
- By serving more relevant ads, you can earn more advertising revenue.
New solutions for enriching first-party identifiers:
- You can enrich first-person identifiers by asking your users questions about their interests and needs.
- Connect your app’s analytics data to first-party identifiers to more accurately personalize ads.
Activation control
We know that it’s important for you, as an app owner, to have complete control over how your users’ data is used, which is why AdMob gives you a tool that allows you to flexibly manage data activation to benefit your business. For example, using a new tab called “Identity” in the AdMob reporting panel, you can easily monitor the performance of your unique identifiers (also known as first-party publisher identifiers) in your apps, separate from other identifier models. Additionally, in a new tab called “Publisher Data,” you can easily test the efficiency and effectiveness of different ways to use first-party data by toggling a few simple options.
A sample product has also been created that demonstrates how first-party publisher identifiers impact ad revenue information in the app interface. Overall, using first-party information gives you, as an app owner, the opportunity to unlock new revenue potential in the long term while fully respecting user privacy.
Limited programmatic advertising
Let’s say you’re an online content publisher and you want to make money through ads on your site or app, Google has launched a new method called “Programmed Bidding on Eligible Inventory for Limited Ads” that can help you. By enabling this mode, you can use cookies and local storage to detect invalid traffic, as well as track campaigns and authorized buyers in your limited ads. The bottom line is that this way you can show ads to more real people and make more money!
Advantages of using this method:
- By detecting invalid traffic, you can ensure that your ads are shown to real people and not bots.
- By showing ads to real audiences, you can earn more revenue from your ads.
- You can track campaigns and authorized buyers in your restricted ads to ensure your ads are shown to the right people.
How to activate this method:
- Go to your Google Ad Manager account.
- Go to the “Inventory” section.
- Click on “Settings”.
- Enable “Scheduled bidding on eligible inventory for limited ads.”
Important points:
- This method is only available for limited advertising.
- To use this method, you must use cookies and local storage.
- You must comply with privacy laws and regulations.
Final selection
Overall, the new AdMob updates in 2024 will create new and exciting opportunities for developers and publishers, using these updates you can run more effective advertising campaigns, earn more revenue and respect user privacy. What do you think about these Google AdMob updates? Indeed, the AdMob team is always trying to help you get the most out of your mobile advertising, with new updates and new tools, you can earn more money and have a better user experience for your users.
Frequently Asked Questions
What are the most important updates in 2024?
- New Ad Formats: AdMob has introduced new ad formats such as in-stream video ads and native ads that can help you increase your revenue.
- New targeting tools: AdMob has introduced new targeting tools that can help you show your ads to a more relevant audience.
- Improved reporting: AdMob has improved reporting so you can better understand how your ads are performing and how you can improve your performance.
- Policy Changes: AdMob has changed some of its policies to better support its publishers and users.
How can I use the new Admob updates?
To take advantage of new AdMob updates, you need to update your AdMob account and use the latest version of the AdMob SDK in your apps. You can also learn more about new updates by visiting the AdMob Help Center.
