If your AdMob revenue has become a steady line and isn’t increasing, it’s time to learn some revenue optimization tips and enhance your income. Are you thinking the same? So, stay here!
AdMob is one of the best platforms for developers to monetize their apps, but even the best tools can be fine-tuned for more significant results.
This section will equip you with actionable strategies to maximize your AdMob earnings. We will cover everything from ad format optimization and placement to advanced mediation techniques and insightful reporting tricks.
This article is for everyone: experienced app developers who need to get back on track and those who are just starting and need to increase their revenue. These tips will help you get the most out of AdMob and help you watch your revenue climb.
What Are the Tips for Increasing AdMob Revenue In 2024?
This section offers the best tips for optimizing your revenue on AdMob. We have added the top 7 solutions to enhance your income on this platform. Read each tip thoroughly and try to implement it in your AdMob strategy.
1. Selecting the Perfect Ad Format: A Key to AdMob Revenue Growth
Optimizing your AdMob revenue can depend on a crucial decision: selecting the ideal ad format for your app.
As you might already know, the Ad format selection directly impacts your earnings and requires careful consideration of your app’s design, user engagement style, and target audience.
Considering this situation, interstitial ads could be a great fit if your app features frequent transitions or pauses, which would be OK with user flow.
On the other hand, if you want to incentivize user engagement, consider integrating rewarded video ads, where users receive in-app rewards for watching short videos.
2. Use Multiple Ad Networks
Expand yourself beyond AdMob’s network! Consider incorporating AdMob mediation. This powerful tool allows you to integrate multiple ad networks alongside AdMob and create a competitive marketplace for your ad space.
When multiple networks vie for your inventory, it drives up eCPM (AKA: effective cost per mile) – the amount you earn per thousand ad impressions.
This will result in higher AdMob revenue for you. For example, suppose a popular game uses AdMob mediation by integrating another ad network known for high-paying video ads. In that case, they can increase the competition for users who watch those videos.
This competition could significantly boost the eCPM for video ads within the game, ultimately maximizing their AdMob revenue.
3. Set Up Ad Refreshing
Ad refreshing determines how often a new ad is displayed within your unit. Striking the right balance is critical. Too frequent refreshing can lead to a negative user experience with excessive ad interruptions.
Conversely, infrequent refreshing means users might see the same ad repeatedly, which can negatively impact click-through rates and AdMob revenue.
Experiment with different refresh rates to find the sweet spot for your app. You can even use AdMob’s built-in reporting tools to monitor user behaviour and adjust your refresh rate accordingly to maximize AdMob’s income without compromising user experience.
Repeat Ad Units:
Repeat ad units display the same pool of ads across all placements within the unit. Consider creating dedicated ad units for distinct ad placements within your app for better revenue optimization.
For example, create a separate ad unit for a banner ad at the top of your app’s home screen and another for a rewarded video ad after users complete a level in your game.
This allows AdMob to optimize ad delivery for each location, potentially leading to a wider variety of ads and a more engaging user experience, which can ultimately boost your AdMob earnings.
4. Adjust Ad Sizes for Better Performance
Please consider the power of fitting the ads to your app’s layout! It is better to experiment with different AdMob ad sizes, which can help you increase your revenue. However, large ads only sometimes result in clicks!
The most crucial factor is placing the ad in a way that is not intrusive and does NOT disrupt the user experience.
For instance, a smaller banner ad placed at the bottom of the screen might outperform a large banner at the top that covers valuable app content.
Test different ad sizes throughout your app and track their performance metrics within the AdMob dashboard to find the optimal balance between user experience and ad revenue.
5. Set Up Mobile Anchor or Interstitial Ads
You can start incorporating mobile anchor ads or interstitial ads.
Mobile anchor ads are non-disturbing banner ads that stick to the bottom or top of your app screen. They ensure constant visibility without interrupting gameplay or other user actions.
This will help you have a better user experience and boost your income on AdMob.
For instance, if you’ve developed a puzzle game, a mobile anchor ad at the bottom of the screen would be OK with gameplay, while an interstitial ad displayed after a completed level provides a designated space to showcase a high-value ad without hindering the user’s flow.
1. Conduct A/B Testing
The other great tip to optimize your AdMob revenue is conducting A/B testing. Here is the reason:
Since user preferences and app engagement can vary, better results might be obtained than relying on ad placement and format assumptions. This is where A/B testing comes in.
A/B testing allows you to compare the performance of two variations of an element, such as ad placement or format.
For example, you could run a test where some users see a banner ad at the bottom of the screen (Variant A) while another group sees a native ad integrated within the app’s content feed (Variant B).
By monitoring key metrics like click-through rates (CTR) and eCPM (read more about it in Maximizing CPM in AdMob article), you can identify which ad format generates the most revenue without compromising user experience.
This data-driven approach ensures you maximize your AdMob earnings by delivering suitable ads at the right time.
2. Implement Native Ads
The Native ads smoothly blend into your app’s design, mimicking the look and feel of your existing content.
This non-disruptive approach enhances user experience while still generating revenue. Since users are less likely to ignore native ads, they often see higher CTR than traditional banner ads.
Imagine you have a travel app. Instead of a standard banner ad at the bottom, you could incorporate a native ad showcasing a new hotel deal that appears as a suggested destination card within your app’s image.
These will all change and be a game changer for your AdMob revenue optimization. Now that you know all of them, it is time for them to find a point!
To Conclude
You have just explored seven powerful AdMob revenue optimization tips that can transform your app’s monetization strategy.
Implementing these methods will significantly increase your AdMob earnings, allowing you to focus on what matters most: creating a fantastic app that your users love.
Remember, a successful AdMob strategy requires ongoing experimentation and adaptation. So, it is recommended to keep testing different ad formats, placements, and mediation partners to find the perfect combination for your app.
Don’t hesitate to revisit this guide as you refine your approach, and in the comments, ask us any questions about maximizing your AdMob revenue.