AdMob alternatives: how can you choose the right platform for your app?
As everyone knows, AdMob is one of the most popular mobile advertising platforms for app developers and publishers, but it’s not the only one. You can find a number of alternatives for AdMob that publishers can choose to use, depending on their specific desires and future aims.
This artifact will take a look at some of the reliable and popular AdMob alternatives to monetizing your published apps. Also, we will examine the advantages and disadvantages of each introduced platform so you can decide which one is just for you.
Without further ado, let’s dive in.
What are the top AdMob alternatives?
In this part, you will find a list that introduces AdMob replacements for monetizing, and it is up to you to decide which one you like to continue earning money. There are 5 platforms to which we added the information you need. Let’s start the comparison.
1. Meta Audience Network
Meta Audience Network is a mobile advertising platform that lets developers and publishers display ads from promoters to app users. This platform is a good substitute for AdMob as it offers a number of features, including:
This advertising platform boasts an impressively large audience of over 2 billion users, giving you the potential reach for your ads. You’ll have access to a breadth of advertising formats, such as banners and videos, that allows all its users to choose the format that best suits their advertising goals.
This outlet also offers developed targeting options so you can be sure that your ads are getting the suited users.
However, with all its beauty, Meta Audience Network has a few drawbacks to considerate:
- Getting approved with FAN is difficult
- Meta Audience Network’s CPM (effective cost per 1000 impressions) is lower than AdMob’s
- This platform’s ad quality can be unreliable
Despite real-time reporting and analytics, Meta Audience Network is known for these disadvantages.
2. Unity Ads
Unity Ads is specifically designed for game developers. Unity Ads has positive and negative aspects.
Positive aspects:
The Unity Ads platform offers ads for Android, iOS, and Unity platforms.
It has rewarded and interstitial ads, as well as videos.
Its advanced targeting and real-time analytics help optimize developers’ ads’ and gain valuable insights into audience behaviour.
The negative aspects are:
It can be not easy to get approved for Unity Ads. Also, the CPM is again less than AdMob.
3. Amazon Publisher Services (APS)
It is a well-known name in the realm of in-app advertising, and also is accurate to describe the platform as developer-centric. Furthermore, Amazon has tailored the platform to cater to both large and small-scale publishers, providing them with a choice among three distinct services:
- Transparent Ad Marketplace (TAM): Designed for large-scale publishers.
- Unified Ad Marketplace (UAM): Tailored for mid to small-scale publishers.
- Connections Marketplace: Geared towards publishers seeking a consolidated marketplace to explore various vendors.
Amazon simplifies access to the majority of buyers, enabling publishers to optimize their revenue. The format process is user-friendly, and the platform contains robust analytics, providing publishers with appreciated insights and the tools needed to establish a strategically monetized app.
4. IronSource
IronSource enables a variety of money-making solutions, which include mediation, in-app bidding, and native ads. IronSource is an additional alternative to AdMob, and it has features parallel to the two cited alternatives. Nothing new, in any case!
On the other hand, it can be complex to use, and the effective cost per thousand impressions is lower than our favourite platform (AdMob).
5. InMobi
One of the largest mobile ad networks, InMobi, can guarantee international visibility for its users. It has an impressive schedule of advertisers and delivers top-notch ads in various formats, such as interstitials, banners, carousels, rewarded videos, etc.
The combination of experiential playable ads provides users with an immersive content experience, leading to more dependable traffic and impressive conversion rates. This reliability has earned InMobi the trust of some of the most prominent publishers globally.
6. AppLovin
Max by AppLovin is a mobile advertising platform that provides mediation, in-app bidding, and native ads to support app designers and publishers monetizing their apps. Although AppLovin is a dependable alternative to AdMob, some publishers and developers may find it less profitable and have concerns regarding the quality of the ads displayed.
Now, we want to know which features we should consider to choose a good alternative for the AdMob platform.
Choosing the Right AdMob Alternative
When it comes to choosing an AdMob alternative, you have to be much more careful as the AdMob platform is a leading monetizing surface that is used by most of the powerful app publishers, and it is known among the users for its reliability.
Some factors to consider while changing the monetizing platform include:
- The scope and quality of your target audience
- The types and formats of ads that you want to show
- The budget in your pocket
- And the technical expertise you have
If you have a large and engaged audience, you may want to consider an alternative platform like FAN or Unity Ads. Yet we suggest continuing with AdMob.
These two platforms offer you advanced targeting options, and they can help you take full advantage of your revenue, but not as much as the AdMob platform.
For a limited budget or lower technical expertise, platforms like IronSource, AppLovin, or Smaato are useful. But they can be more complex to use.
On a final note,
There are a number of AdMob alternatives available, each with its strengths and weaknesses. If you’re examining alternatives to Google’s AdMob for your mobile-based business, there are several options available, such as Meta Audience Network, Amazon Mobile Ads Network, and ironSource.
Bear in mind that to choose a monetization platform that lines up with your objectives and conditions. Consequently, it’s recommended to do your research before concluding a platform.
The list, as mentioned above, can be practical in your search for the right tool to meet your needs. If you are using any other platforms, please mention them and give more information.