Every app developer knows that mobile ad optimization is a crucial aspect of the process of app development. Because it directly affects your monetizing and also users’ engagement.
AdMob, which we all know as a leading ad platform, offers a broad range of ad formats. These ad formats include banner ads.
You can decide on the banner ads placed on the app, and it can be positioned at the top or bottom of the screen based on the strategy you have.
Now, some might be confused about what the difference is. Does AdMob pay more if the ads are placed at the top? Or does it pay more if they are at the bottom of the app’s screen?
The Ad placement for mobile apps on AdMob needs an in-depth discussion, and that is why we have chosen it. In this comprehensive guide you will get familiar with the banner ad on AdMob positioning best practices.
So, without making you wait so much, let’s get started.
Best practices for AdMob banner ad positioning for Optimal Performance
When deciding whether to place AdMob banner ads at the top or bottom of the screen, just put yourself in the shoes of the user. No one likes to tap on ads by chance and open another tap while it is on the app’s surface, especially if the app is a game!
Frustrating!
Consider these 3 important factors while placing your ads in an app:
- So, the best practice is to place the ad in areas where users will not randomly click or put their fingers on the screen. If an app involves this type of interaction with users, it is better to implement their ads on a title or ending page.
- The ad is attractive enough to convince users to click your ad on purpose (or even accidentally), but the customer’s satisfaction speaks first.
- The users’ satisfaction might drop when they accidentally hit your ad. Also, when ads affect the usability of an app, the chance that a user deletes it is quite possible.
You can use the following tips for ad positioning for the best optimal performance:
User Experience Matters
Ads should not block user interaction or interfere with the app’s essence functionality. Positioning ads at the footing of the app’s screen tends to be less invasive, as it doesn’t overlay with fundamental app elements.
Ad Viewability
Confirm that the ads are placed within the user’s genuine viewing zone. The ads that are placed at the bottom of the screen improve the chance of being seen, as app users typically scroll from top to bottom.
Device Compatibility
There are lots of varieties in screen sizes and orientations of diverse devices. Ads should remain in an even position in all types of devices and orientations.
Ad Network Recommendations
Ad networks mostly offer guidelines for better ad placement based on previous data and experience. To maximize ad performance, follow these practical guidelines and make sure everything is in order.
Now, let’s find the most effective AdMob banner ad employment and apply tips to make the most of your ads on the apps.
What are the effective AdMob banner ads implementation?
When placing banner ads on a screen, Google AdMob Help suggests positioning them at the top or bottom. It’s important to ensure they’re in a suitable location from the app users’ point of view.
To effectively implement AdMob banner ads:
Maintain Adequate Separation and Avoid Overlapping
You have to Keep ads at a good distance from app content and navigational components, particularly menu bars. It is important to use proper borders or margins to ensure a clear distinction between different elements in your design. Additionally, this will enhance the visual appeal of your ad.
You have to remember that the Ads should not overlap with other interactive elements, such as switches or input fields. This can lead to preventing accidental clicks and improve user experience.
Content flow must be taken into consideration.
Make sure that you have Aligned the ads with the natural flow of user interaction. For instance, when designing ads, consider how users interact with content on a webpage. Users normally scroll from top to bottom, so putting ads at the bottom aligns with their behaviour. It’s important to make sure that the ad placement is user-friendly and that they can effortlessly identify it as an ad. By understanding user behaviour, you can make a more effective and engaging advertising strategy.
Use the A/B Test
You can use the A/B tests to decide the best ad placement for your app. On this test, you can test with different parts and monitor user behaviour and ad performance metrics.
Additional Considerations for Ad Placement:
- A Proper Ad Size: The best ad size should balance visibility.
- Number of Ads: Avoid overfilling the app screen with ads.
- Ad Relevance: this refers to how well the ad matches the intended audience’s interests and needs.
- User Feedback: make sure to address any concerns related to ad placement on the app.
If you carefully consider your app’s needs, you can position AdMob banner ads at the top or bottom for the finest revenue and user experience.
How to place AdMob ads at the top or bottom of the screen: Pros & Cons
Although placing the AdMob ads at the top or bottom on the app’s screen is an effective method to monetize your mobile app, it’s really significant to do so in a way that doesn’t disrupt the user experience.
Here are some tips for placing AdMob ads at the top or bottom of the screen:
Top placement Pros:
- Ads are immediately visible when users open the app.
- Ads don’t interfere with scrolling.
Top placement Cons:
- Ads can be intrusive, especially if they’re large.
- Ads can obscure important app content.
Bottom placement Pros:
- Ads are less intrusive than top-placement ads.
- Ads are more likely to be seen as users scroll down the screen.
Bottom placement Cons:
- Ads can be hidden by the user’s hand.
- Ads can interfere with bottom navigation bars.
If you follow this guidance and the information we have provided for you, you will experience a smooth interaction between the ads and the app, which leads to a better user experience and satisfaction.
The bottom line
The area of ad placement directly affects your monetizing on the AdMob platform, so do not underestimate the power of this important task.
In the ever-evolving realm of mobile apps, keeping a balance between monetization techniques and having a sufficient user experience is crucial for endurable conquest.
AdMob ads, a universal presence in mobile apps, present a persuasive way for generating earnings while engaging users. Nevertheless, the important question of whether to place AdMob ads at the top or bottom of the screen remains a vital topic for discussion.
So, we tried to answer all your questions and provide tips to place your ads more effectively. Now please share your experiences about ads placements. Which one suits you the best?